![]() this store (an average of all the engagement rates at each experience). The MAC PASS saw the strongest engagement with more than a third of consumers in-store leveraging the capability. In the centre of the new MAC Cosmetics store, professional makeup artists are more than ready to provide their expertise. This access to professional artists has long been one of the things that sets MAC apart from the competition, and it was crucial that the new concept store not lose that. Instead, through aggregated preferences within MAC PASS STUDIO, Artists are better positioned to serve customers than ever before. The lip “tap and try” experience has been called the best section of the store due to ease of navigation, clear shade imagery, and connection to Virtual Try On (VTO).Įye VTO is fun and engaging, so much so that we are amplifying this section with individual eye shade try on (vs. looks).Ĭustom Printing is a favorite element of the store, with customers loving the ability to make the lip bullet / eye palette their own. This new experience brings exceptional levels of personalisation. Everything from adding personal touches to the final packaging of purchased products to completely bespoke palettes created from the customer’s favourite colours have been considered in this push to give the user a completely unique cosmetics buying experience. ![]() And new features are planned to be rolled out in the near future. MAC is at the forefront of the future of the cosmetics experience and Valtech is proud to partner with them in bringing that future to life.Abstract - This paper investigates the macroeconomics factors that stimulate banks’ profitability. A standard regression model is used to identify macroeconomics determinants that significantly contribute to profitability, expressed through return on assets (ROA), of commercial banks in Malaysia.
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